The Public Relations Section started as an Information Services Department in the University of Cape Coast. In 1976, under the leadership of the then Registrar, E.V.D Mante, the Information Unit became the Public Relations, Publicity and Publications Section. The Public Relations and Protocol Section is a section under the Directorate of Public Affairs. Currently, there are three units under the section, namely, University Catering Services, Technical Unit (PA System Management), and the Senior Common Room.
The role of the section in the university is very enormous and needs to be handled with a well thought out Strategic Plan that will encapsulate all activities for maintaining good rapport with both internal and external stakeholders in projecting the University’s image.
Having existed for several years, it was imperative for the section to draw a Strategic Plan to guide its operations for the next five years. The Strategic Plan for the Public Relations and Protocol Section of the University of Cape Coast for the years 2018 to 2023 is captured in this document.
Vision
To be a section that provides world class Public Relations and Protocol Services
Core values
- Teamwork
- Commitment
- Professionalism
- Confidentiality
- Client Oriented
Mission
To provide committed, client oriented and professional Public Relations and Protocol services to the University and its stakeholders
Mandate
- Plan, arrange, coordinate, and follow up on all corporate meetings with key stakeholders
- Managing the University’s reputation;
- Manage press/media Relations;
- Planning, developing and implementing PR strategies;
- Develop print, radio and TV promotion concepts and placements;
- Conducting perception Studies;
- Monitoring and analysing media content on the University;
- Researching, writing and distributing press releases to targeted media;
- Organising events including press conferences, exhibitions, open days and press tours;
- Control and regulate the use of event venues on campus;
- Control and regulation of University notices, posters, banners, etc.
- Manage university’s social media platforms;
- Ensure the successful planning of all official University ceremonies (graduation, matriculation, inaugural and public lectures, etc.);
- Supervise the provision of Manciple services;
- Arrangement for travel, visa acquisition for University officials;
- Arrangement of accommodation for guests of the University;